While reading some very informative information on the internet and in books, I came across a really intriguing concept of creativity and imagination. In it's application to marketing strategies, imagination is often one of the most powerful aspects that can be applied to business ventures. In just a few words, I'll attempt to clarify the power that lies within the use of creativity and imagination. Keep in mind that nothing "under the sun" is new. Everything in existence has always existed, and facts and substances only undergoe changing and shifting ( this is reffered to as the Law of Conservaton Of Energy). All that is necessary to exercise creativity is to borrow from what already exists and rearrange the material into new combinations. This process is called Imagination. Now imagination in it's nature is both interpretative and creative. This means that it can receive impressions and ideas, and it can also use these impressions and ideas to form new combinations of the same. So, any person of average intelligence can take information from endless sources and transform this information into endless new combinations. Having infinite new combinations or ideas is, without debate, one of the most valuable tools a person can possess in their business. A remarkable example of how this concept has been applied, can be found by examining the efforts of Thomas Edison or George Washington Carver. The invention of the incandescent electric light bulb was nothing more than a combination of two old, well-known principles (Edison). He then simply arranged the two principles into a new combination. So you can see, both the simplicity and the power in the concept of creativity and imagination. Carver, developed over 300 ways to use a peanut(legume). These things include painting materials, glue hand lotion and rubber just to name a few. So you see, you can pretty much create anything you want if you use your imagination. In addition; in each of your business transactions, it is very important for you to apply this powerful concept by prompting your imagination to make new connections between multiple principles and apply them to things that are unique to your situation. This is the nature of how things work in my experience.
Be Blessed Family!